Petite Louise

Richarda de Rooij is someone who likes to just ‘get on with it’ and she’s doing a great job, with her beautiful shop filled with gorgeous posters and special paper.

Can you tell us a little about yourself?
“I was born in Amersfoort in 1982 and I moved back there with my husband, my five year-old daughter and our cat. Once upon a time I graduated from the MTS (vocational school) Fashion & Clothing. I used to work in that field and in 2008 I finally started my own line, which included stuffed toys and home accessories made of fabric. In 2011 I also started the Petite Louise web shop. That’s where I sell work by well-known and as-yet-unknown, young illustrators. I also really like listening to singer/songwriter Blaudzun, love drinking earl grey tea, adore flowers, enjoy color coordinating pieces of fabric, have a weak spot for tattoos and I always wear a scarf.”

Why did you decide on a shop selling posters and paper? 
“Ever since I was a girl, apart from my love of crafts and making clothes, I’ve had another passion: collecting cards. I’ve been selling cards in my web shop from the first and it just took off. It wasn’t a conscious choice, I simply followed my heart.”

What are you working on at the moment?
“My own line! The new Petite Louise Paper line, which will be available in shops as well! I started designing cards and posters. There’s going to be a wonderful collection in collaboration with Nicola Davidson of Paper Moon illustrations. The Day Dream poster is a little appetizer.”