When people ask us, “What is Flow, exactly?” we realize that some things cannot be explained succinctly. Because it’s not possible to describe Flow in just a few words, especially now that we do more than simply create a magazine six times a year (yes, that’s how we started out). So we made a movie about Flow, which manages to show everything we do and what we are in the space of two minutes. A big thanks to Pascalle Bonnier, who made such a lovely animation for it.
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