MAGAZINE The best things happen when you dare to follow your heart. We – Dutch editors Astrid van der Hulst and Irene Smit – dreamed of a magazine with which we could explore our love of paper. A magazine of unhurried time, all about doing things differently and making new choices. Small happiness, daily life and the beauty of not always managing to be perfect. That is how Flow began. Flow is all about positive psychology, creativity and self development. We love illustrations and in each issue there is a gift made of our much-loved paper. We print the magazine itself on different types of paper.

Nowadays Flow Magazine is available in Dutch, German and France, and we publish books and stationery in English together with Workman Publishing/HBG.

FLOW INTERNATIONAL Our English-language magazine is currently not available, but might be in the future. Check our socials for regular updates: Facebook (@TheWorldofFlow) and Instagram (@flow_magazine)  or our website (in Dutch but by changing your settings you can read it in any language):

Flow on social media

Although we love being offline, we’re also big fans of everything that’s possible online.

Instagram is the place our worldwide community comes together. We share stories and images to our followers from around the globe.

In our group Flow Paper Lovers you can meet like minded people and share a common love for paper and crafting.

On TikTok we share videos and booktoks full of paper and creativity.

On Pinterest we share the latest Flow covers, and – of course – lots of beautiful images.