About Flow

MAGAZINE The best things happen when you dare to follow your heart. And that’s exactly what we did when we hatched this idea for a new Dutch magazine in an attic room several years ago. We dreamed of a magazine with which we could explore our love of paper. A magazine of unhurried time, all about doing things differently and making new choices. Small happiness, daily life and the beauty of not always managing to be perfect. That is how Flow began. Flow is all about positive psychology, mindfulness, creativity and the beauty of imperfection. We love illustrations and in each issue there is a gift made of our much-loved paper. We print the magazine itself on different types of paper.

SPECIALS We are now making a magazine more than eight times per year. We also produce Flow Specials, about DIY, for example, or about mindfulness or paper. Every year we design a diary and a block calendar.

FLOW INTERNATIONAL Very soon we started receiving responses to Flow from abroad too. And we decided to send our little magazine out into the big wide world. We are now very much enjoying making four international English editions per year, which are selling in twenty countries all over the world. You can order single issues here. In 2013 a German Flow also started appearing under license at G+J Germany. And in 2015 a French Flow started appearing under license at Prisma Media.

DIGITAL If you download our app you will receive a beautiful quote, saying or insight every day.  You can find our app ‘Flow Daily Moments’ in the app-store.

ONLINE  We make new content for our site on an almost daily basis. We hope you use it as a place to gather new ideas and get to know great illustrators and other creative artists and crafters. And of course there is an opportunity to buy Flow items here, too.