Geschreven op 20 February 2013 door Flowmagazine

Every week we feature a guest blogger on This month: illustrator Caroline Ellerbeck,

I have three kids and I’m married to Gilles. I work as an illustrator for publishing houses and I co-own Homemade Happiness. I have recently started self-publishing my own books. I’ll be giving away a download every week in this blog series.
These are my children, Luuk, Fien and Flores and my husband Gilles:

Three years ago I started some drawing classes on my blog: ‘How to draw a girl like Dolly?’ It was a series of lessons that showed how to quickly draw a cute figure. Simple and fun, with Dolly in the lead. She is a funny girl with a huge head of tangled hair. Just like Fien, my eldest daughter.

I received a lot of great responses. So I decided to make a little book. Later on I also made one about pets and one about zoo animals. The first little books were made very plainly. Basically they’ve been copied. Nothing wrong with them, but there was room for improvement. So I redesigned them. It adds a bit of class, with a full color cover. They’re at the printers at the moment. They’ll be available from March this year. This is what they’ll look like:

 Why not have a go at drawing a figure? You can download a lesson for free here!

Posted by our guest blogger: Caroline.

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Geschreven op 19 February 2013 door Flowmagazine

It’s a wonderful place, the little island known as Instagram, in this choppy sea of social media. For a while all was in a bit of an uproar, when there was some confusion about the rights to the pictures, but that’s been resolved now. And Instagram is once again a place where people share beautiful pictures: of things they made (see #crafting or #knitting or #drawing); unexpected beauty such as raindrops in the street (#raindrops), of beautiful mail they sent (#snailmail) and so on. Instagram is perfect for creative people, because it’s not about what you’re saying (Twitter) or all the fun you’ve been having with your friends (Facebook), but basically about the beautiful things you see or make. And you can go and take a picture of it with a nice filter. It’s also great for personal use of course. But if you open up your account to everybody, you might just find yourself linked to someone in Australia who also likes watercolors. Or an American lady who adores digging through car boot sales for vintage treasure. Or a Danish girl who loves snail mail. Of to us: flow_magazine. Posted by: Jocelyn

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Geschreven op 14 February 2013 door Flowmagazine

Claudia van den Berg did a lot of moving around and decorating homes turned out being her specialty. She has finally turned this hobby into (part of) her work by opening a web shop filled with beautiful, sustainable and unique home accessories.

You’ve been in business since 2009… How’s it going?
“I started my business because I love the combination of being creative and dealing with customers. It had been years since I’d done any sewing so I decided to take some lessons. At first I made my own clothes, preferably with challenging patterns. Later on I started making more and more products for the home. My mum runs a haberdashery shop and I sold my stuff there first. Then I made myself a website and started selling online as well. These days I also sell items I didn’t make myself. I do focus on colorful, sustainable brands, and only those that aren’t being sold yet anywhere else in The Netherlands. You end up buying something very unique indeed.”

What else do you do?
“I’m a biologist, I work for a research institution four days a week. I advise people in the food industry on how best to brand their product and how to make sure those products are safe. Something completely different, but I do see a few similarities: we don’t have standard solutions so coming up with solutions together with the client and creativity are very important as well. There are also similarities in dealing with customers. Recently I noticed that a lot of my items feature animals. I’d never realized it before, I guess it’s because I am a biologist at heart. These days I notice I have a soft spot for interior decorations that depict animals.”

What was your best moment so far?
“A while back, I got a new colleague at work. We were talking about online shopping when she suddenly said: I know this great web shop where I bought some pillows recently: Ookinhetpaars (‘comes in purple as well’). Of course I couldn’t wait to tell her that was me!”

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Geschreven op 12 February 2013 door Flowmagazine

Every week we feature a guest blogger on This month:

January has come to an end and that means that this is my final post for Flow. If you’ve enjoyed my posts, do have a look at my blog

I started my blog in 2010. Basically after seeing the movie Julie & Julia. A wonderful, foodie movie about a girl who starts a blog. My blog is my online inspirational scrapbook. I love starting the day with a blog post. On my blog I gather everything I do, see, design, love, enjoy or find amusing. Every day I write about design, DIY tutorials, prints, concepts, lifestyle, art, travel, food… Anything fun really.

As promised: January won’t end before I’ve made one of you the happy owner of a Sjoesjoe giveaway! So what do you have to do: tell all the readers of Flow Magazine and me what fabulous thing you did or what you are proud of by leaving a comment below. It will inspire everybody to hear all your great stories.

Dare to be fabulous! I will be choosing a winner next week, can’t wait!


Finally, I’d like to thank Flow so much for letting me kick off this year writing Sjoesjoe posts on this wonderful blog! Byeeeeeee!

Posted by our guest blogger: Joëlle.

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Geschreven op 11 February 2013 door Flowmagazine

Our international edition has been for sale for a few weeks now and now we’re receiving even more mail from all the corners of the earth. While we are putting away our snow boots and our sleds, we got this. From Northern Canada.

From Hannah. She writes: ‘Since the fishing was slow today, I thought I’d sit back and relax, sip on some maple whisky, and wait for the fish to bite while browsing through the latest English edition of FLOW MAGAZINE that my thoughtful Dutch sister-in-law recently gave me…’ Posted by: Astrid

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Geschreven op 9 February 2013 door Flowmagazine


I’d seen it before in a French edition, but now this beautiful book is also available in Dutch: Rebecca’s Little Theatre, by Rebecca Dautremer. The book features the same small figures as in Rebecca’s earlier work, but this time in such a way that it looks like a fairy tale of its own. A small theatre really (hence the name perhaps?).
Each page has been cut out, and this creates a new scene every time you turn a page. What remains is a little lady riding a bike on a tightrope. So artful and clever. And made so admirably, as if every page has been cut out by hand, which isn’t possible, as the book doesn’t come in at a thousand euros, but a very reasonable 29,95. Published by the Davidsfonds (the Davids foundation, a Flemish cultural fund).
Posted by: Jocelyn.

We found these small pictures on instagram, sketches by Rebecca, how lovely.

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Geschreven op 8 February 2013 door Flowmagazine

Ioana Weber likes to describe the special items she makes and sells in her Etsy shop as ‘one-off accessories’, which emphasize both the character and the esthetical values of the wearer.

Can you tell us a little about yourself; family, work?
“I’m from Argentina, I’ve been living in The Netherlands for over twenty years, I trained as an interior architect at the Willem de Kooning Academy and I am married with two kids. I used to work for some major architectural firms, until my husband and I decided to start our own agency. Occasionally, I’ll take on a freelance assignment as an interior architect. I also really enjoy coming up with new ideas and creating them. For me, Etsy is a wonderful platform to show and sell my products to a larger audience.”

Why do you make the items you make?
“I love the fact that my products are wearable or useful around the house. Sometimes I make my own clothes as well, but giving that a go… At this point in time it would be too much. But you never know!”

What does creativity mean to you?
Everything, or at least a lot. I couldn’t do without it; it’s been a part of me since I was little. When I am working on an assignment, I really listen to my clients and I come up with something that suits them. I really enjoy that. When it comes to my own designs, I’m in charge… which is great as well and very liberating to boot. It can be tricky and challenging at times, because you can’t lose either your focus or your fun while you’re working on it!”

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Geschreven op 7 February 2013 door Flowmagazine

Every week we feature a guest blogger on This month:

So that is why my day always begins with a round of blogs and my ultimate favorite: Pinterest! Nothing beats having a cup of tea and starting the day with a burst of inspiration! I am always curious about what I’ll be looking at and what kind of cool stuff people have come up with. I scroll past fashion, beautiful pictures, distant lands, talented designers, yummy recipes, DIY tutorials and art. The beauty of this planet keeps amazing me. There’s so much creative talent out there. Each of them with their own style and creativity. It provides me with a daily jolt of energy that really cheers me up.

And it goads me into designing pretty things as well. To me, Pinterest is a moment to stop worrying about the day’s plans or all the deadlines I still have to meet…. And definitely stop thinking about my countless to-do lists. It’s a moment to myself. I suppose you could call it an addiction, but let’s call it a fab addiction!

When I look at my boards they say such a lot about me! The pictures show the things I love, what interests me, and, more importantly, which raspberry swirl roll I’d love to make! Would you like to see more Sjoesjoe pins? Have a look at my Pinterest account!

Such a shame that next week is my last Flow blog already! You can start looking forward to a fun Sjoesjoe give away. See you next week.

Posted by our guest blogger: Joëlle.

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