Geschreven op 23 July 2014 door Flowmagazine

Jet van der Graaf (in her daily life she’s a designer at a magazine) has a dream: traveling the world in an old camper with her boyfriend and her two sons. The nineties camper van has been purchased and work continues day and night to pimp the in- and the outside. Over the next few weeks Jet will share her tips, doubts, decisions and moments of bliss with us. You can also follow her on her blog

Let’s go wild and explore the world!

Preferably for at least a couple of months -  that is the dream we are working towards. ‘We’ are me, Jet van der Graaf, boyfriend Michiel and our sons Roemer and Rein. The four of us live happily in an uber cozy little apartment in Den Bosch.

In my every day life I love working as a designer and Michiel is a passionate (extremely talented!) web programmer… But as soon as the days start to get longer than the nights, we are hit with an  extreme case of ‘wanderlust’… We want to go out and explore…. freedom and good cheer underneath the stars! And that’s how we started the No-MadFamily lifestyle&travelblog. Because we’re definitely not going for your bog standard box on wheels or a camping rag, no way, we are all about a customized traveling palace! Which is why we opted to buy a real camper van from the early nineties… as it turns out that wasn’t exactly the heyday of camper design… so we’ve got ourselves a little ‘project’ ;-)


Everything simply had to go: the brown ‘wooden’ interior with the gray – you can’t see the stains, yikes – mottled pillows, the gray curtains, the ‘bathroom’ with ‘marbled Dynasty-look’ -walls, and the vinyl floor. We’d also like to do ‘something’ to the outside; a little more cheer and fun on the road never hurt anyone after all. Before we’ll embark on our long trip – we are planning to go in about another four years so our kids will be old enough to collect some fond memories – we’ll first be taking it out for lots of short trips, enjoying summer holidays and visiting fun festivals.

So that’s our first big deadline right away, the camper van really needs to be ready before July! So making mood boards, late night web shop adventures, trailing the flea markets and fabric research are pretty much an every day occurrence here. And seriously, it’s all just so much fun!


This month you can get your fill of our glamping progress in my guest blogs… and trust me, even though it may look incredibly ‘un-glamping’ at the moment, it’ll all work out in the end, it’s going to be awesomeness personified!


Summery greetings,





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Geschreven op 19 July 2014 door Flowmagazine

Marieke Jacobs easily stretches a piece of leather on a last – she prefers it to sewing a dress from fabric. Leather is her chosen material for making al her gorgeous accessories.


Can you tell us a little about yourself?
“I am mother to Maan, a cheery two-and-half-year-old, and I’m married to Albert, a teacher of art history and a sculptor. We live together in the city of Groningen. We have our work shop in a converted garage at the back of our garden. We share a love of art, flea markets and good food, Our house is a hodgepodge of second hand finds and a little bit of new stuff. I love dresses, cooking and working with my hands.”

How did you start working with leather?
“I first got a degree in architectural design at the School of the Arts in Utrecht. Then I went to the Academy of Architecture, but I dropped out because I wanted to work ‘smaller’ and stay closer to who I am. I fell in love with leather’s versatility and character when I took a three year course in artisanal shoemaking. What an absolute joy that was! Even now I am fantasizing about a new course or training. In a perfect world I would be studying non-stop.”

And why did you open an Etsy shop?
“I was already making little wallets and bags from leather for personal use, but people near me also started to get interested. A friend told me about Etsy some four years ago and it seemed a great place to explore to see whether it’d be a good fit for me. It’s a wonderful platform. You don’t need to make any large investments and you still have worldwide reach. I like it even better the more time I spend there.”

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Geschreven op 16 July 2014 door Flowmagazine

Each Wednesday we feature a guest blogger on This month we yield the floor to illustrator Suzy Ultman. Suzy is from the US, but used to live in Amsterdam for years. She recenly came back for a visit and she popped around to our editorial office in Hoofddorp. She’s working on illustrations for our new Book for Paper Lovers (due to appear in the middle of November). Have a look at her work on



This spring, I began a new adventure – I got married!

Before the ceremonies could begin, I needed to design invitations, table settings, cake decorations… the whole wedding works. This event was an opportunity to use all of my paper and craft talents! My partner and I both enjoy being part of the creative process, so dreaming-up the wedding vibe was a team effort from start to finish. We penned a long to-do list, met once a week over date night, and set off planning a festive, love filled celebration.

The invitation was the first step. Choosing foxes as the bride and groom characters was inspired directly from our backyard. About two years ago, we had a sweet, mischievous, red fox visit our yard for the first time. An entire family has since moved into the neighborhood, and we keep track of their comings and goings. The remaining invitation icons – sun, moon, lighthouse, ship, hot air balloon, etc – all tell mini stories that have special meaning to us.


For the table settings, I went back to my shrinky dink roots. I baked small charms containing each guest’s name with a corresponding boy or girl fox. The charms were attached to napkins and then placed on top of hand-made menus.


I also created the cake toppers from shrinky dinks (note: you can order your very own from my etsy site). The shrinky dink material allowed me to play with the topper’s shape and illustration content, while maintaining a clean, modern look. Finally, there were love-struck candles, flag-topped cupcakes, modern ivy banners, and even tulips, a nod to my adopted homeland of Holland. It was a beautiful day!


As my guest blogging duties wrap-up today, a very special thanks to my new friends at Flow for giving me the time and space to post my work and thoughts. This experience was another new adventure for me! Cheers to all my fellow paper lovers and goodbye for now,


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Geschreven op 12 July 2014 door Flowmagazine

The paper dolls and all those posters in Janneke van Houtum’s shop Liefs van Maantje (‘Love from little moon’)… Aren’t they just wonderful? After realizing she’d rather start following her heart she started this web shop. And it’s a good thing she did.

280614_SaturdayMarket_Liefs van Maantje

Can you tell us a little more about yourself?
“I’m 33 years old, I live in Eindhoven, I’m married and the mother of sons Raave (5) and Midas (3).

Apart from the shop I also work part time in child care as an educational assistant. I started the shop back in November of last year. I had gotten to a turning point in my life. I wanted to follow my heart and my passion more. I came to this conclusion after a difficult year in which my batteries, partly due to a slow working thyroid, were completely depleted.  The ideas for this shop had been there for a while and in the summer of 2013 I finally sat down to develop them. And ‘Liefs van Maantje’ was the result.”

 What has been your hardest web shop experience so far?
“When the web shop went online, after all those months of preparation. And then I simply had to sit and wait for the first visitor to show up, and the first order.

Luckily I managed to make a bit of a name for myself via Instagram and I got mentioned on several popular blogs and so things gradually started to pick up. Making a name for yourself is hard, it takes a lot of your time.”

And the nicest?
“My first market as ‘Liefs van Maantje’! I had a stall at the FeelGood Market in Eindhoven. I thought it was ever so exciting as I really had to get out of my comfort zone, but it became a triumph! I never expected to enjoy it this much. I got immediate feedback on my products and it was great to meet people I only knew via Instagram and clients in person. I definitely want to do more of these!”

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Geschreven op 9 July 2014 door Flowmagazine

Each Wednesday we feature a guest blogger on This month we yield the floor to illustrator Suzy Ultman. Suzy is from the US, but used to live in Amsterdam for years. She recenly came back for a visit and she popped around to our editorial office in Hoofddorp. She’s working on illustrations for our new Book for Paper Lovers (due to appear in the middle of November). Have a look at her work on


This week, I’m going off paper trail to give you a peek into the world of my everyday craft. It’s a happy place filled with needles and thread, felt and embroidery floss, measuring cups and flour, wooden scraps and nails, and shrinky dinks and ovens.


My passion for ‘making’ comes from my parents. My mom loved sewing, and taught me to thread a needle, cut patterns, and shop for beautiful cloth. She also embraced bringing people together, and had me baking at a young age. My dad encouraged me to learn how to use every tool in his workshop. When I was twelve, we even built a dollhouse together. To this day, I’m always ‘making’ something!


I’ve pitched many of my craft ideas to clients, and had the pleasure of seeing several of them become artfully adorable Land of Nod products (a web shop specialized in children’s furniture and accessories). It’s a good reminder to keep doing what you love, no matter the form, even if it’s a cake that gets eaten in one sitting!


Until next week, Suzy

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Geschreven op 5 July 2014 door Flowmagazine

Mirjam Mulder  of Mierpapier (‘ant paper’) makes little works of art you’ve just got to love. And manages to prove that paper mache is so much more than messing around with wet paper and a balloon.

Who are you and how did you get ‘into’ paper mache?
“I’m 35 and I live with my husband Wybo and our two little dogs Raafje and Fae in a small village in South Holland. When I studied Art and Design in Leeuwarden I did an internship with illustrator Inge Adema. I worked on an exposition of paper mache chickens with her. I really enjoyed it right away and these days I work with paper mache full time.”

You have a very distinct style, how do your figures come about?
“Usually I’ll first sketch a little and then get to work. It’s so much fun making a creature and giving him or her an appearance and character of their own. My style still keeps changing, and I find inspiration all over the place: daily stuff, nature (I adore animals), work by other illustrators and artists, but also movies, TV and the internet.”

What’s the big appeal of paper mache for you?
“Everybody messed around with bits of paper, glue and a balloon back in primary school, but you can do so much more with it. It’s an amazingly versatile product. Personally I like to make paper pulp, a type of ‘clay’ consisting of (news)paper, water and glue. Once this pulp has dried out it’s rock-hard and easy to sand down and paint. When I’d just graduated I used to make lots of paintings and illustrations as well, but these days I practically work with paper mache only. You could easily say I’m hooked.”

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Geschreven op 1 July 2014 door Flowmagazine

Each Wednesday we feature a guest blogger on This month we yield the floor to Suzy Ultman. Suzy is from the US, but used to live in Amsterdam for years. She recently came back for a visit and she popped around to our editorial office in Hoofddorp. She’s working on illustrations for our new Book for Paper Lovers (due to appear in the middle of November). Have a look at her work on


I am a cut and paste girl. As I mentioned last week, I’ve been collecting scraps of paper treasure since I was a little meisje. To this day, I continue to collect ephemera in the form of vintage cards and books and origami and everyday papers.


My love of collage began early. Soon after my small hands could master scissors, I began cutting and pasting. I always felt comfortable in that space. When I look at the gold-starred projects that my mom saved from my schooldays, there is a bulk of collage projects but few drawings. Even in graduate school, I would spend hours moving letterforms around a page, by hand, until every form had its perfect mate. I was always searching for balance in the shapes. It wasn’t until I started illustrating full time that I realized I see the world in flat shapes.

Now, when time allows, before or between projects, I grab my favorite pair of scissors, a tub of glue, and my box of ephemera, and create some collages.

Here are some examples of early projects that evolved from collage ‘sketches’. They were all Chronicle Books collaborations.

Recently, I created Box World Adventures with Chronicle Books. It is a craft kit that upcycles everyday boxes into adorable dwellings from around the world. The Box World project allowed me to tell a larger narrative through paper craft. After months of cutting and pasting, stacking and building, and illustrating and writing, Box World took shape, showcasing England, France, China, Scotland, Africa, Japan, America, Russia, Italy, the Netherlands, and Switzerland.


To date, Box World’s been my project with the biggest scope, requiring me to pull from everything in my creative toolbox. It was a fantastic experience! If I spend too much time cutting and pasting on the computer, I get stale. At least once a month, I need to pull out the metal scissors and sticky glue, and get messy. It keeps my work fresh. It also just makes me plain happy.

Cheers, Suzy


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Geschreven op 28 June 2014 door Flowmagazine

Wilma Boekholt loves tattoos but her predilections change too often to get one herself. So she started a shop in temporary tattoos. Her Delftware designs are really spot-on. 

140607_Saturday Market_Tattoorary

Can you tell us a little about yourself?
“I’m 29, live with my boyfriend Tom, our ten month-old son Rens and our cat. Originally I’m an interior designer, but at the moment I’m not really pursuing that as a career. Apart from my Etsy shop I also blog on, which is mostly about DIY inspiration.”

An Etsy shop with tattoos – how did you come up with that?
“It was just a hunch. I love drawing and I adore vintage stuff and pictures. I thought it’d be great to combine the two. I really like tattoos, but I prefer them on other people. My predilections vary a lot, so a temporary tattoo is a much better option. I started the shop in February of this year and I’d never dared to dream it would be going so well already!

No, I don’t draw everything myself. I do draw a part, but some of them are vintage illustrations, that I sometimes adapt a little. I came up with the Delftware tattoos because I wanted to give the shop a Dutch touch. They’re also a big hit outside the Netherlands!”

What was your nicest web shop experience so far?
“You can order custom tattoos in my shop as well, with your name or a beautiful quote. Some of them are really special. And some people have let me know that they want to turn my tattoo into a lasting one. That is so wonderful to hear!”

What are your plans for the future?
“I am setting up my shop outside Etsy, with my own url. I also want to put more time into my blog. I have no idea where all of this is going to take me, but I’m full of ideas!”

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